Tecnologia e scenari futuri: NEC esprime il proprio punto di vista

Tecnologia e scenari futuri: NEC esprime il proprio punto di vista

In un mondo che cambia velocemente è difficile intuire su quale strada ci incammineremo. NEC esprime le proprie considerazioni in merito all’AV digitale con un’attenta analisi di mercato.

(testo in inglese)

2016 has been a year of visualisation, buoyed by increased portability of display technologies, improved wireless connectivity across Wi-Fi and cellular, and by the increasing advances in resolution, clarity and panel size. The growing popularity of visual communication is undeniable, as demonstrated by the growing popularity of infographics, video, animation and more in media and communication. Moreover, we have seen a concerted shift towards using digital displays and digital imaging in place of static, physical alternatives such as posters, traditional shopfronts, photography and negatives, menus, timetable displays and more.


Nel 2017, NEC ha intravisto 4 tendenze emergenti:

Digitalisation – digital is replacing static content, but at the same time the growth in big data and analytics powering this shift is helping to make digital content more intelligent, context-sensitive and personalised
Internet of Things (IoT) – adoption is growing rapidly among consumers and business users, with both looking to leverage everything from touch interfaces and wireless sensors to Bluetooth and NFC-driven interactivity and Artificial Intelligence (AI) to deliver new way of working and interfacing with technology and services
New work styles – people want and expect more customisable and collaborative working environments, such as informal ‘huddle’ spaces for ad-hoc meetings and remote co-working. This is driving both technology and physical spaces that are more customisable and flexible
Smart Cities – The growth of so-called ‘smart city’ projects is set to spike in the coming year, with particular emphasis on delivering more personalised and connected infrastructure in the home, workplace, on the road and in education to support IoT and autonomous services like smart motorways and the early stages of semi-driverless cars

nec-rentalstaging-1A fronte di tutto ciò NEC Display Solutions ha elaborato una personale visione sui possibili sviluppi, focalizzando l’attenzione soprattutto su come utenti e aziende useranno la tecnologia per fruire e fornire informazioni, su come lavoreranno insieme con maggiore efficacia e come la tecnologia stessa impatterà sulle nostr eabitudini nell’imminente futuro. Ecco ciò che ne consegue:

1) More collaborative working – The transition from CRT to flat panel screens has seen a shift towards built-in and hidden cable display installations. However, in meeting rooms and conference scenarios, trailing cables presents both a connectivity challenge as well as an aesthetic one. The emergence of a small number of popular standards for wireless screen sharing in the past two years – helped in no small part by mobile device preference – will see widespread integration of wireless display sharing technologies into displays and small format PCs in 2017. Formats such as Apple’s Airplay, Miracast and more will be supported across a wider range of mobile and non-portable devices. This will offer PC and display makers an opportunity to displace a major cable challenge for users and make meeting and huddle room collaboration quicker, easier and less stressful. At the same time, growing demand for remote and flexible working will drive more demand for collaborative spaces and platforms making use of video, voice and screen-sharing that external users can use to participate with office-based colleagues.

2) The move towards 4K and beyond – Adoption is rising of 4K screen technology as prices continue to fall, while an increase in ultra-high definition content is helping to showcase the benefits of 4K to mainstream business and consumer audiences. Increased support for 4K streaming in the coming year will further boost take-up, also leading businesses to evaluate the role that 4K can play in the digitalisation process, such as rich media information displays, interactive terminals and for digital signage and in-venue entertainment. Analyst forecasts (TechNavio Global Interactive Display Market 2014-2019) for the interactive display market predict compound annual growth of 15-17 per cent by 2019, with 4K screens playing a major part in fuelling this.

3) Digital signage everywhere – In a market that analysts expect to be worth over $14 billion by 2020 (TechNavio Global Digital Signage Market 2016-2020), 2017 is set to be a landmark year for the adoption of digital signage in place of fixed posters and other static displays. Already being used extensively in sectors such as food and beverage and mass transit, digital high resolution signage is set to transform other business environments as well as support smart city and smart motorway efforts. Compared to static signs, digital signage has been shown to deliver higher sales, information recall and engagement rates, as well as improving footfall, customer loyalty and customer satisfaction. Connected, rich media-based and interactive signs, notice boards, order stations and more will be at the centre of this trend

4) More digital workflows, supported by higher definition screens – The rise of digitalisation in the workplace will be clearly seen in vertical markets such as healthcare, manufacturing and others. There is no question that we will see more use of digital content supported by the latest high-resolution screen and device technology. This will accelerate the replacement of physical, analogue systems for information display and interaction with data. For example, it will support the efforts of individual hospitals and larger healthcare providers to move to all-digital workflows and, most importantly, electronic patient records. The reduction in paper and physical media that digital workflows enable will not only reduce cost, but will also reduce physical storage and floor space requirements, triggering considerable efficiency savings and freeing up space and resources for other activities.

5) More touch – The rapid proliferation of smartphones and IoT devices has undoubtedly promoted touch as a ‘normal’ way of interacting with a display screen. We are also see an increased role for the cloud in driving touch-based IoT devices and services. Touch screen have witnessed immense growth in demand, not just within the mobile device and tablet sector, but also in the form of large-format touch displays to fuel interactivity in the workplace and in public settings. Increased interest from the advertising sector as it further embraces interactivity, as well as from retailers and food service sectors looking to implement more self-service terminals, sales automation and immediate customer response in stores will see large touch displays become commonplace in commercial environments in 2017, particularly in customer-facing scenarios, to speed up some customer care and order tasks.

6) More projection in more places – despite the growth in large and ever more vivid screens, digital projection is also growing at a pace. In 2017, we expect to see significant growth in projector deployments fuelled by more creative and visual applications for projected images and the industry’s move away from traditional bulb-based projection illumination. Instead, we are seeing a shift towards bulb-less technologies like laser projection. Not only does laser-based projection offer significant clarity for digital images, the increased reliability and lifetime of the projection mechanism means laser projectors can be fitted in hard-to-access environments where halogen or other filament-based bulb projectors would not be viable.



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